About Us
We are on a mission to make it easier for everyone to discover, support and shop small first.
Passionate About Championing Independent Retail
Independent shops offer something big retailers can’t: local craftsmanship, curated selections, and one-of-a-kind products you won’t find anywhere else.
They bring vibrancy to our neighborhoods, create meaningful jobs, and are the backbones of the communities we live in—and the ones we love to explore.
We created this platform to make discovering exceptional shops easier, whether they’re local to you or across the country.
And we’re just getting started
We envision a world where discovering small shops and unique quality products is easily available to all, no matter where you live in the country. A future where there's a feel-good alternative to big-box retail, and where independent stores have the tools and technology to thrive.
That’s why we’ve spent the past two and a half years building something new. Launching late Spring 2025, get ready to meet Shop the Independents—a curated online marketplace featuring the top independent retailers from coast to coast.
You’ll be able to shop across these standout stores—filled with quality, hard-to-find products—and have one checkout.
It’s a new kind of online shopping experience, built to put small first.
